Aug 02, 2022
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Plant trees while using a search engine Search engines are getting greener. It is not new, but very emerging: purpose driven search engines. In 2022 we will encounter more and more sustainable search engines and initiatives. Microsoft is contributing a lot for this, has always been active in entering into partnerships with search engine parties and is adding more and more names to that list. Accept cookies The collaboration with DuckDuckGo for incognito searches was already a big step in this, but from a different form of sustainability, collaborations are also being concluded with sustainable search engines, including Eloisa and Ocean Hero . Accept cookies These parties use the revenue from advertisements to finance their sustainable initiatives. For example, Ocean Hero fights against the plastic soup and pays people in Indonesia to clean up and collect plastic bottles. Eloisa uses the proceeds to plant trees where they are needed most. So through these sustainable initiatives you job function email list can plant trees or make the sea cleaner, all while you search. The influence of green search engines on your SEA activities The fact that consumers are increasingly aware of the environment will become even more noticeable in 2022 in the choices they make when purchasing products and the services they use. An increase in sustainable initiatives, and with it sustainable search engines, will be the result of this. As an advertiser it is interesting to respond to this. Depending on the sustainable intentions of your company (or your customers), you can choose to support these initiatives by advertising on them as well. Both Eloisa, DuckDuckGo and Ocean Hero are already included in Microsoft's partner network. Also read: 7 SEA tactics to give your webs hop a big boost 4. Send on POAS (the new ROAS) As an advertiser, you often have to deal with objectives that are based on ROAS (Return On Ad Spend). But did you know that ROAS can create the wrong impression when it comes to the profitability of your ad? Fortunately, POAS is a lot more efficient.